I spent a number of years working in a similar industry but more from the software side to powerplants and water treatment plants. One thing I noticed was the web wasn't really seen as an asset that would attract clients which I found strange. However it is still an industry where the experts are older so perhaps. Do you find this the case with your products? Would youtube videos of what your product does or your services are which in general do well in keyword searches help? Where the web is going is that businesses use social sites to almost tell the story of a business. The people behind it. Cause if this is your website you likely have real good people skills. You likely have a group of sales people that focus on great client service. This is actually how you use the web to get your clients to network to themselves. Likely linked in is where you should start. With a simple group or fan page in linked in. Truth is you would do that in a lot of different social ways which is really easy to do. Parents have to talk to kids on social sites. A group of your clients or a fanpage is a place where you can use your users to answer help questions. The most undersold aspect of a company is help. People want good help in the language and format they want. From webcam, skype which is how remote asian markets work best. For your top clients sending them a webcam with a free skype link to you or your associates instantly and get someone might be a real added bonus. We can't fly in all the time but we can always look you in the eye. You get a person not just a website. This could be enhanced services. Webinars, meetmenow if you have anything they need to do online.
See the way to think about it is in a social world your people, your different departments are your best asset. What makes your product good? Your people, people are more loyal to people in business. Using social tools you can develop trust over time. Using social sites you can reach people in a casual way. How do they do that? Reality TV are huge in TV. Youtube, Ustream offer you partner programs. Facebook in twitter will follow suit. Develop a social plan.. you can do short, quick videos and have that power an entire social cobweb.. you can do fun things..
We keep your water clean and what you didn't think parents could twitter.. Dam I am 70, still going cause nobody says I am old.. going to work till I am 90.. cause I love what I do.. sells loyality by your staff to your company.....
They call me igebadia... I have 3 websites.. maybe 4.. 11 blogs, 11 twitter pages, 1 facebook app... I am a little crazy.. I have suffered 3 major maybe 5.. after all their was the episode in China... certifiable...but it also means I spent a ton of time online. All the people you want to hire who have business degrees got taught from professors who know less about facebook, twitter, youtube and other social sites.. than most 14 teen years old.. They call it social for a reason because it can bring you back to the days when you knew the guy who packed your groceries.. and in the US that would probably a black dude.. Have you ever been to seatle.
I was in the naval reserves. I am this insecure sailor trying to get a calling card to call my girlfriend. I stop this girl and ask for directions. I am like dam she has armpit hair. Kind of liked it. She sent me into this park where it was like every homeless person in seatle. They are all black. I am in a store getting a card and this guy asks me for a dollar I give him 5 cause dam.. you would need to drink being black in the US....
See that is social... Go social my friend.. you ever have any questions about what can social do for you... ask the igebadia at
gebadia.com I promise you if they say email campaign they are dumbasses... those degree fellows...
me I spent 16 hours a day trying to get some sort of human connection. Its more about people, less about products...and I have been to Asia where it is still booze and hookers. I have been to the middle east where it is booze and hookers. Europe and latin America. In every place it is about people. Building trust...and see what you do is put a % of the profit to building a decent website. Using india, for $10 000 you could build a far more engaging site. Sync all your feeds into a homepage that grabs your rss blog feeds, twitter, updates...
You won't listen though.. they never do... cause our market does not go online.. we want some chump with a degree
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